The act of Googling oneself has become the digital age's premiere guilty pleasure — an activity enjoyed by all and admitted by few. The phenomenon has even been the subject of scholarly research. Last year, a team of Swiss and Australian social scientists published a study concluding that the practice of self-Googling (or "Egosurfing" as it's sometimes called) can partly be traced to a rise in narcissism in society but is also an attempt by people to identify and shape their personal online "brand."
Google has now made it a little easier to stand out from the maddening crowd. Now all of the John Smith's can have a shot at showing up on page one of a Google search.
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