Sunday, March 15, 2009

"Tips & Tricks"

Viral video is a great way to spread the word about what you are doing. The best part is, it's FREE! If you are a professional (non-profit or otherwise) and looking to spread the word about what you do to a growing but complex marketplace, think of what you can do to draw in some attention.

Here's a fun example!

Some pointers as you consider your approach:

- It should not be overly fancy. Simple is best

- Be provocative! It should raise more questions than it answers.

- Include your website or contact info in the video.
No sense posting a video if people don't know how to find you.

- It should be SHORT. Audience attention span is generally minuscule.

% of Audience who watched the entire video
10 sec. = 89.61%
20 sec. = 80.41%
30 sec. = 66.16%
60 sec. = 46.44%
2 min. = 23.71%
3 min. = 16.62%
5 min. = 9.42%

Source: Tube Mogul & Cynposis
Cited from Tuesday, December 02, 2008

Now have fun and good luck!

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